Privacy Policy
Introduction
Easy Data Marketing (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal data transparently and securely.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit or use our website at easydatamarketing.com.
Please read this policy carefully. By using our website, you acknowledge that you have read and understood how we process your personal data.
Data Controller
Easy Data Marketing is the data controller responsible for your personal data under UK GDPR.
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: contact@easydatamarketing.com
Information We Collect
Information You Provide
When you contact us or use our services, we may collect:
- Name
- Email address
- Phone number
- Company information
- Marketing or project information
- Any information submitted through contact forms or emails
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Website usage data
- Referring website
- Pages visited and time spent on pages
How We Use Your Information
We use your personal data to:
- Respond to enquiries and provide customer support
- Provide digital marketing services
- Improve website performance and user experience
- Analyse website traffic and marketing effectiveness
- Communicate with clients about ongoing work
- Send marketing communications where we have permission to do so
- Comply with our legal obligations
Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases to process your personal data:
| Basis | When We Use It |
|---|---|
| Consent | Marketing emails; cookie-based tracking where opted in |
| Legitimate Interests | Analytics, website security, and direct marketing to existing clients where we have a genuine business interest that does not override your rights |
| Contractual Necessity | Processing data needed to deliver services you have engaged us for |
| Legal Obligations | Retaining financial records or responding to regulatory requests |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your data protection rights. You may contact us to request details of this assessment.
Marketing Communications
We may send you marketing communications where:
- You have given us explicit consent to do so; or
- We have a legitimate interest under applicable law (for example, where you are an existing client and we are promoting similar services).
You may opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us at contact@easydatamarketing.com. Opting out will not affect any service-related communications.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve functionality and analyse performance. Please refer to our Cookie Policy for full details.
You can manage your cookie preferences at any time through your browser settings or our cookie consent banner on the website.
Third-Party Services
We work with trusted third-party providers to operate our website and deliver services. These providers may process personal data on our behalf or independently:
- Google Analytics & Google Ads
- Meta / Facebook Ads
- LinkedIn Ads
- Website hosting providers
- CRM systems
- Email marketing platforms
Each provider is subject to their own privacy policy. For reference:
International Data Transfers
Some third-party providers may transfer and process personal data outside the United Kingdom. Where this occurs, we take steps to ensure appropriate safeguards are in place, which may include:
- UK Adequacy Regulations (transfers to countries recognised as providing adequate protection)
- Standard Contractual Clauses (SCCs) approved by the ICO
- Other legally recognised transfer mechanisms
You may request further information about the specific safeguards in place by contacting us.
Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy. As a general guide:
| Data Type | Retention Period |
|---|---|
| Enquiry and contact form data | Up to 2 years from last contact |
| Client contract and billing data | 6 years (in line with the Limitation Act 1980) |
| Marketing consent records | Until consent is withdrawn, then 1 year |
| Website analytics data | As configured in our analytics platform (typically 26 months) |
After the relevant retention period, data is securely deleted or anonymised.
Data Security
We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
Please note that no method of transmission over the internet is entirely secure. While we work hard to protect your data, we cannot guarantee its absolute security.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, please contact us at contact@easydatamarketing.com. We will respond within one month.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe we have not handled your data lawfully.
Children’s Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any external sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please get in touch:
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Email: contact@easydatamarketing.com